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Project Portfolio

<h2 class="font_2">What the website was hiding</h2> <h2 class="font_2"><br></h2> <p class="font_8">The foundations were genuinely solid. The deep blue palette communicated trust and professionalism, the coastal photography grounded the brand clearly in Cornwall, and Freya's track record spoke for itself. But the website was making visitors work too hard to see any of that. The body copy font was difficult to read. Content was packed together with very little breathing room, creating real fatigue for anyone trying to get through a page. Testimonials, which should have been the most convincing thing on the site, blended into the background rather than standing out. The header used valuable space without telling a first-time visitor what Write Cornwall actually does. And the contact form didn't give potential clients a way to share the detail Freya needed to properly assess whether a project was the right fit.</p> <p class="font_8"><br></p> <p class="font_8">The brand also needed to better reflect how Freya works: expert and credible, but personal and approachable, with a clear sense that this is a one-person consultancy and not a faceless corporate agency.</p>

Write Cornwall

Brand Refresh and Website Redesign: Write Cornwall

The dream


A website that felt like the trusted expert Freya already is, professional without being corporate, personal without being informal, and clear enough that the right clients could immediately see themselves working with Write Cornwall.

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<h2 class="font_2">Why Jo needed a brand identity</h2> <h2 class="font_2"><br></h2> <p class="font_8">Jo's existing identity felt generic and disconnected from the bold, warm experience she creates for her clients. There was no clear pathway for visitors to understand her offers, trust her process, or book with confidence.</p> <p class="font_8">Some key goals for the project:</p> <ul class="font_8"> <li><p class="font_8">Replace the generic aesthetic with something that felt unmistakably Jo</p></li> <li><p class="font_8">Simplify the website structure and improve the booking flow</p></li> <li><p class="font_8">Create Instagram templates for consistent, confident posting</p></li> </ul>

Your Energy Coach

Brand Identity Design: Your Energy Path

THE DREAM


A brand that felt alive and unmistakably hers, with tools she could actually use day to day.

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<h2 class="font_2">What was holding Sarah back</h2> <h2 class="font_2"><br></h2> <p class="font_8">Returning to work after 18 months of maternity leave, Sarah's website didn't match the standard she knew her relaunching business needed. The colours didn't work together, the copy was cramped, and there was no real system behind the pages, which meant even small updates took days. She'd pieced together what she could from generic advice online but it showed, and the result felt disjointed and far removed from the premium, experienced service provider she actually is.</p> <p class="font_8">The site made her so uncomfortable she'd stopped promoting herself altogether. Networking felt awkward. Talking about her work meant sending people somewhere that didn't reflect her values, her personality, or her expertise. Over time that hesitation turned into avoidance, and her relaunch stalled.</p> <p class="font_8"><br></p> <p class="font_8">In her words, the site looked like <strong>"a primary-school project, not that of a professional, experienced and creative premium service provider."</strong></p>

The Proper Copy Studio

Website in a Week: The Proper Copy Studio

The dream


A website she felt proud to send people to, and a brand that felt comfortable to wear, as she put it, "instead of like a bra that doesn't fit properly."

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<h2 class="font_2">Why Corca Mar needed a Wix website redesign</h2> <p class="font_8"><br></p> <p class="font_8">The DIY site failed accessibility guidelines throughout, personalisation was working against the sustainability mission, and the inbox was full of questions the website should have been answering itself.</p> <p class="font_8"><br></p> <p class="font_8"><strong>Some key goals for the project:</strong></p> <ul class="font_8"> <li><p class="font_8">Bring the site up to accessibility contrast standards</p></li> <li><p class="font_8">Simplify navigation and create a clear path to shop</p></li> <li><p class="font_8">Build a dedicated B2B page for hotel partners and stockists</p></li> <li><p class="font_8">Solve the personalisation problem sustainably</p></li> <li><p class="font_8">Reduce repetitive email enquiries with well-placed FAQs</p></li> </ul>

Corca Mar

Wix Website Redesign: Corca Mar

The dream


A clean, credible, accessible website that worked for individual customers and B2B buyers alike, and that could be updated confidently without needing help every single time.

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<h2 class="font_2">What was holding the brand back</h2> <p class="font_8"><br></p> <p class="font_8">By the time we started working together, Hark was operating at Version 4 of the product with a visual identity that had barely moved since Version 1. The app, the web platform, and the social content all looked like they belonged to different companies, which made it harder for new users to understand what Hark was, what a Harkist actually meant, and why it was worth signing up. The fragmented visuals were actively undermining a brilliant product story and reducing sign-ups as a result.</p>

Hark Audio App

Brand Identity and UX Design: Hark Audio

The dream


A cohesive, recognisable brand that felt as considered and intelligent as the product itself, with a design system that could scale as the team, the product, and the partnerships grew.

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