Hark Audio App
Making a curated audio app easier to understand through design, not explanation
Visual identity, UX and UI design, accessibility, hierarchy, design system, marketing assets
Hark is a genuinely good product, but the experience didn’t help it make a strong first impression. You had to hang around, read carefully, and give it a bit of goodwill before it properly showed its hand.
The idea of curated audio wasn’t immediately clear.
People had to read more than they wanted to before it made sense.
The subscription value was there, but easy to overlook.
The interface didn’t always match how people actually listen in real life.
before
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after
Once the structure started doing the heavy lifting, the product stopped asking for patience and started making sense straight away.
You can tell what the app is for within seconds.
Information shows up when people are ready for it.
The value of subscribing is easier to grasp without digging.
The experience now fits around listening habits instead of interrupting them.
The app didn’t need a better explanation. It needed design that made the point obvious.
The product feels coherent wherever people encounter it, the value is easier to grasp at a glance, and the team can move forward without re-deciding the basics every time
deliverables
Hey! I'm Eloïse
I work across brand, website and product design for service led businesses and tech teams that are already up and running.
I’ve worked with businesses at many stages. As things grow, the experience often needs tightening so it keeps working for users and teams alike.
I focus on clarity, structure and usability, and I work collaboratively with clients and developers to make design decisions that hold up over time.
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