Hark Audio App
Brand Identity and UX Design: Hark Audio
The Starbucks campaign was coming. Something had to change.
UX and UI Design
Hark Audio curates the best podcast moments into daily Harklists, bringing the highlights of the audio world into a beautifully structured daily listen. The product is smart, considered, and genuinely distinctive. The brand, however, had been left behind.
What was holding the brand back
By the time we started working together, Hark was operating at Version 4 of the product with a visual identity that had barely moved since Version 1. The app, the web platform, and the social content all looked like they belonged to different companies, which made it harder for new users to understand what Hark was, what a Harkist actually meant, and why it was worth signing up. The fragmented visuals were actively undermining a brilliant product story and reducing sign-ups as a result.
What we rebuilt
The full visual identity was refreshed with calmer colours, accessible typography, and a more intentional hierarchy throughout. A design system brought consistency across app, web, and marketing touchpoints for the first time, giving the team a solid foundation to build from. The onboarding and key app flows were redesigned so that users arriving for the first time could immediately understand what a Harkist was and why it mattered.
Social templates and partnership assets were developed alongside the core product work, including the Starbucks campaign that reached more than three million people.
Version 4 product. Version 1 brand. The two had to meet somewhere.
A brand that finally matched the product
A unified visual identity that works consistently across every touchpoint
Accessible typography and a clear hierarchy throughout the app and web platform
A full design system that gives the team a scalable foundation for future features
A redesigned onboarding flow that makes the product instantly understandable
Social and partnership assets ready to support growth at scale
Two industry awards
