The Proper Copy Studio
Building a bold, copy-led brand that’s expressive and usable
Sarah already had the voice, the opinions, and the confidence in her work. What she didn’t have was a brand or website that kept up. Updating things had become a bit of a slog, Wix felt more fiddly than friendly, and too much energy was going into managing the setup rather than doing the writing. The starting point was getting clear on how the brand should behave on a normal working day, not just how it should look in a perfect screenshot. The aim was simple. Make the brand more fun to use and the website less annoying to run. Something bold and expressive without being high maintenance, and a setup that lets Sarah publish, tweak, and experiment without bracing herself first. No reinvention, no posturing. Just a system that gets out of the way and lets her work show up properly.
Brand development, Wix website, Canva brand kit
People get what Sarah does quickly, the brand feels unmistakably hers, and she can finally update her site and socials without swearing at the screen
.jpg)
These were the things getting in the way
The business had grown nicely, but the website had become one of those things you avoid opening unless you really have to. Nothing dramatic, just quietly exhausting.
Pages had piled up without a clear plan.
Updating content felt more fiddly than it should have.
Wix layouts were hard to wrangle across different screen sizes.
Small changes took more brainpower than they deserved.
A brand isn’t finished when it looks good. It’s finished when the owner can use it without friction.
What happened when we untangled those issues?
By rebuilding the structure properly, the site stopped being a mental tax and started behaving like a useful working tool.
The page structure now makes sense at a glance.
Reusable sections work properly across mobile, tablet, and desktop.
Updating content is quicker and less annoying.
The site supports day-to-day work instead of getting in the way of it.
