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Your Energy Coach

Creating a brand that feels like an artist at work, not a coaching template

Jo was clear about one thing from the start. She didn’t want to blend in. She wanted a brand that felt like her and gave her room to play. As an artist as well as a practitioner, she already had a strong visual instinct, and the work began with understanding that properly rather than overriding it. We used moodboards and visual direction to explore how her own artwork, colour preferences, and personal style could form the basis of the brand, instead of borrowing from the usual coaching references. The focus was on creating something Jo could actively use and evolve. A brand that felt expressive rather than fixed, and intuitive rather than overly polished. The colours came directly from her own style, and the visual language was shaped to support experimentation while still holding together as a system.

Brand identity, visual language, UX structure, accessibility, website design, social assets

People immediately sense Jo’s individuality, understand the journey she takes clients on, and experience her work as creative and personal rather than generic

brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤ brand identity ✤

These were the things getting in the way

Jo is an artist as much as a practitioner, but the brand wasn’t letting that show. Visually, she was being squeezed into a coaching shape that never really suited her.


  • The look sat too close to familiar coaching territory.

  • Her artwork and personal style weren’t coming through.

  • There was no visual way to show the journey clients go on.

  • The brand didn’t give her much room to play.

A brand works best when it gives the owner room to grow.

What happened when we untangled those issues?

Once the brand was rooted in Jo’s own instincts and artwork, it started to feel like something she could actually inhabit.


  • The visual direction draws directly from her art and personal style.

  • The colour palette comes from how she already works and dresses.

  • Custom icons bring in a deliberate bit of woo.

  • A path graphic shows the client journey and anchors the whole thing.

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The results?

Jo now has a brand that feels personal, expressive, and genuinely hers. It stands apart without trying to be different for the sake of it, and it gives her a visual language she can play with as her work evolves. The identity reflects both the journey she takes clients on and the artist behind the practice.
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