I help businesses build brands and websites that are clear, consistent, and a joy to use.

I’m Eloïse. Whether you’re starting fresh or wrangling an identity that’s lost its way, I help you find the gaps in your customer experience and turn them into brands and websites your users actually enjoy.

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Your brand is often someone’s very first impression of you. If it’s confusing, inconsistent, or hard to use, people drift away quietly.

So... what's troubling you?

No brand yet?

That’s okay. We’ll shape your identity from the ground up so it feels right, looks sharp, and connects.

Losing customers?

Even the prettiest design won’t hold attention if the experience is clunky. We’ll make sure your users enjoy the journey.

Confused brand?

A clunky website, scattered files, and mismatched colours — I’ll pull it all together into one seamless experience.

The first step? 

Understanding what’s really going on. That’s where the Brand Clarity Audit comes in.

The Brand Clarity Audit

A friendly health check for your brand — whether you’re new, established, or somewhere in between.

 What you’ll get:

🤙 A 1:1 live call (40–60 mins) — simple, straightforward advice

📗 A written report — what’s strong, what’s missing, what’s next

💎 3 clear steps so you know how to move forward

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The Brand Clarity Audit

Not sure why your brand isn’t clicking? I’ll review your identity, website, and customer experience to spot what’s missing. You’ll leave with clear fixes and simple next steps you can use straight away.

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Matt

"Eloise’s audit of our site and identity hasn’t just elevated our brand, it’s had a measurable, positive impact on our revenue. Her work will be felt across the business for years to come, and we’re deeply grateful for the expertise and dedication she brought to this project.

Matt Habecker • Summit Education
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What if you just want a great website and identity that you love?

No problem. Two weeks. One project. A brand strategy that makes sense, an identity that feels like you, and a website your users actually enjoy. 

A joined up brand + website

For when you know it’s time to stop tinkering and create a brand and website built to last.

What you’ll get:

💎 Brand strategy and identity that reflect who you are

👩‍💻 A seamless website designed for trust and growth

✨ Templates + assets so everything finally matches

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A joined up brand + website

Not sure why your brand isn’t clicking? I’ll review your identity, website, and customer experience to spot what’s missing. You’ll leave with clear fixes and simple next steps you can use straight away.

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Testimonials

kelly

"Eloïse has created the bulk of our UX for our app and Web but has also developed visual identity. Her work has been instrumental to the two awards that we won this year!"

Kelly Alfieri • Hark App
Dave

"Working with Eloïse was a really positive experience. Her communication and process really helped us to create a wonderful user interface. Her contribution and different ideas helped us to develop something that stands out in the market."

Dave Brierley-Jones • Aiir
Nick

"The engagement with our thinking, exploration of the visual elements, and creating the manifestations of our new brand - physical and online was beyond expectations."

Nick Piggott • RadioDNS

Hi, I'm Eloïse

A digital experience designer with 15+ years of helping businesses look sharp, feel confident, and grow with design they’re proud to share.

I don’t believe in overcomplicating things. I believe design should be useful, joyful, and make your life easier. That’s what I create for every client.

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I design websites, identities, and user journeys that feel effortless to use and powerful to present. A foundation that keeps working long after the project is done.

Recent Work

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GOA Marketing

Helping GOA build a bold, consistent brand identity with guidelines and marketing assets that made their team’s work easier (and look sharper).

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Jo Conlon Life Coaching

Shaping Jo’s coaching practice with clear brand strategy and a website that feels personal, professional, and welcoming to new clients.

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RadioDNS

Refreshing RadioDNS with updated brand strategy and a modern, user-friendly website that works as well for stakeholders as it does for their audience.

From the Blog

Tips, fixes, and ideas to make your brand feel more human and easier to manage.

Feeling like your brand isn’t quite hitting the mark? You’re not alone. A DIY brand audit is a fantastic way to take stock of what’s working (and what isn’t), so you can start making …
Making your brand more accessible isn’t just about ticking boxes – it’s about creating a seamless, enjoyable experience for everyone. With a few small adjustments, you can make your brand more inclusive and professional …
Ever wondered what it’s like for your audience to interact with your brand? From clicking a link on Instagram to navigating your website, every step they take is part of their user journey. When …

FAQs

We don’t have budget for a full rebrand — is this still for us?
Yes. Most brands don’t need burning down. Small, focused fixes deliver huge results.
Our team’s busy — how much time will this take?
Not much. My process is structured and efficient. You’ll know what’s happening and when — and I’ll handle the heavy lifting.
We’ve been burned by designers before. How do I know this is different?
Fair. With 15+ years’ experience and clients like The Telegraph, Moonpig, and Hark Audio, I know how to deliver design that works. No fluff, no endless amends — just clarity and results.
How do we know this will actually move the needle?
Because it’s not design for design’s sake. Everything I create is tied to user needs and business goals — clarity that shows up in trust, conversions, and growth.
Our brand lives across loads of platforms. Can you handle that?
Absolutely. Website, app, socials, pitch decks — I make sure everything lines up. One identity, everywhere.
What’s the risk if we do nothing?
Inconsistency costs. Users lose trust, teams waste hours hunting files, growth slows. Doing nothing usually costs more than fixing it.
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WORK WITH ME!

Every brand needs a backbone.

Whether you’re starting fresh or fixing the chaos, I’ll give you the structure, clarity, and design foundation your business can grow on.