female founders ✦ people ready to own it ✦ You're stepping into a DIY-brand-free zone ✦
This is where we make your brand the one they can't stop thinking about
design to make your heart skip a beat
attract the dream clients you actually want
Stand out from the crowd
Does it feel like...
You're putting yourself out there, working double time on content and marketing, fudging away on your site, and it still just doesn't feel like you.
we both know your business is too good to be hiding behind a brand that doesn't match your vibe.
But here's the thing eating at you:
You're posting when you can, cobbling together Canva posts at 10pm, cringing a little every time someone asks for your website link.
You've tried the templates. The tutorials. The "5 quick fixes for your website" PDFs
You've got great headshots but your website still feels a bit flat and lacking your incredible personality.
Your website's got a growing list of fixes and you're Googling "SEO
And the annoying thing is it's not because you haven't tried hard enough.
Getting a brand to look and feel like you takes a very specific kind of outside perspective, someone who can see what you can't because you're too close to it, and turn it into something that makes dream clients stop scrolling and think "she's exactly who I've been looking for."
And this is where I come in!
design services for female founders
Three ways to stop winging it and start owning it
Pick where you're at and we'll take it from there.
Before this, I was genuinely considering giving up. Now that idea feels laughable!
Sarah Ellis ✤ The Proper Copy Studio
Hey, I'm Eloïse
After 15+ years designing brands and products for The Telegraph, Starbucks, Moonpig and Vodafone, perimenopause sent me on a little journey of self-discovery (as it does) and I started connecting with female founders who were doing brilliant work but whose brands just weren't keeping up.
Turns out the outside perspective I'd been bringing to big brands my whole career was exactly what these women needed. Someone who could spot in an hour what they'd been too close to see for months. And now I get to do the work I actually love, with the people I actually want in my corner, from a design cave in Newquay with Barkley under the desk.
Because your brand should make your heart skip a beat. And right now? It's not doing that. Yet.
UX Designer
small
business owner
chai laté lover
female founder cheerleader!
Go from DIY nightmare to a brand that books you out
Fall back in love with your brand.
Your brand personality is already in there, it just needs someone who knows how to draw it out.
I get to the nuances of how you want to show up before anything visual gets touched, so what we build actually feels like you rather than a mood board someone else created.
Get a website that actually brings clients in.
You're doing brilliant work but your website isn't reflecting it, and somewhere between the homepage and the enquiry form your dream clients are leaving without getting in touch. I look at your site the way they do, where their eye goes, where they hesitate, where they leave, and work backwards from there.
Post something you love in twenty minutes.
You know what you want to say, you just dread opening Canva because nothing is set up in a way that actually works for you. I build you a template system so on-brand and easy to use that the next time you sit down to post, you think "oh, this is actually fun."
FREE WEBSITE & BRAND REVIEW
Get your brand and website reviewed for FREE!
I run free mini website reviews on my Instagram Stories. DM me your site link and I'll share what I'd look at first, no call, no commitment, just a quick honest take from someone who does this every day.
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Clear insight into what’s working and what’s not
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A roadmap checklist to get you started
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A 30 minute call to talk it through
testimonials
Kind words from fab founders
What felt tangled before now feels simple, beautiful and true to me.
Sarah Ellis, The Proper Copy Studio
She really feels like an extended part of the team!
Olivia Lauridsen, GOA Marketing
Eloïse's audit of our site and identity had a measurable, positive impact on our revenue.
Matt Habecker, Summit Education
Client transformation story
Brand and website redesign that brought her confidence back
Sarah's brand was already there. In the colours chosen, the tone written in, the decisions made without thinking. We cleared the clutter, polished what mattered, made it impossible to miss.
The transformation:
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Went from hiding her website to promoting confidently
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Stopped avoiding networking and got back out there
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Started getting aligned enquiries that actually get her
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Brand finally matches her reputation and brilliant work
Frequently asked questions
