The Proper Copy Studio
Website in a Week: The Proper Copy Studio
The brand was already there. It just needed someone to see it.
Website in a Week | Canva Marketing Templates
Sarah Ellis is a website copywriter and messaging strategist at The Proper Copy Studio. Sarah helps businesses find the words that make them impossible to ignore, and understands better than most how quickly people judge a business's credibility from its website. Which made her own website situation particularly painful.
What was holding Sarah back
Returning to work after 18 months of maternity leave, Sarah's website didn't match the standard she knew her relaunching business needed. The colours didn't work together, the copy was cramped, and there was no real system behind the pages, which meant even small updates took days. She'd pieced together what she could from generic advice online but it showed, and the result felt disjointed and far removed from the premium, experienced service provider she actually is.
The site made her so uncomfortable she'd stopped promoting herself altogether. Networking felt awkward. Talking about her work meant sending people somewhere that didn't reflect her values, her personality, or her expertise. Over time that hesitation turned into avoidance, and her relaunch stalled.
In her words, the site looked like "a primary-school project, not that of a professional, experienced and creative premium service provider."
What we built together
We started with the Waiting Room exercise, where Sarah described the kind of space she wanted her business to feel like: expert, welcoming, collaborative, cosy co-working vibes, and very human. That became the anchor for every design decision. Rather than following trends or mirroring competitors, the whole project was built around creating something Sarah and The Proper Copy Studio could confidently stand behind.
Moodboards helped Sarah immediately see her own vision laid out in a way that worked, and recognise that what she already had didn't need to be thrown away, just pulled together. The new site was built with accessibility throughout, a typography system that gave her copy room to breathe, and reusable Wix sections she could update herself.
Everything was designed to work across Wix and Canva so the website and social content could live in the same system.
She could see exactly what her website should be. She just couldn't get it there.
A website that got the business moving again
A fully redesigned Wix website built on a clear, accessible system
Reusable sections that make updates quick and straightforward without rebuilding from scratch
A Canva template set so social content and website feel like the same brand
Aligned enquiries since launch and a relaunch that's well and truly unstuck
