Web | Branding | Social Media
Your Energy Coach
Brand Identity Design: Your Energy Path
The pastel mandala was doing her zero favours. Here's what we did instead.
Jo Conlon is an energy coach whose work blends practical tools with deep self-awareness. Her previous brand didn't reflect any of her personality, and her Wix template had become cluttered and hard to navigate. With a full coaching practice launch on the horizon, something had to change.
Why Jo needed a brand identity
Jo's existing identity felt generic and disconnected from the bold, warm experience she creates for her clients. There was no clear pathway for visitors to understand her offers, trust her process, or book with confidence.
Some key goals for the project:
Replace the generic aesthetic with something that felt unmistakably Jo
Simplify the website structure and improve the booking flow
Create Instagram templates for consistent, confident posting
Building a brand identity for Your Energy Path
Using the Waiting Room exercise as a starting point, we built an identity around neon greens, warm creams, and hand-drawn icons with a wiggly line motif representing the non-linear journey her clients take. The website was reworked to put Jo front and centre with a clearer booking flow, a mini design system for easy Wix updates, and a full Instagram template set. She signed her first coaching client shortly after launch.
She signed her first coaching client shortly after launch and feels far more confident sharing her work online.
A brand identity that finally fits
Bold, accessible brand identity across every touchpoint
Clearer website with stronger trust signals and streamlined booking
Mini design system for easy updates
Full Instagram template set
OMG Freebies!
Your free instagram marketing templates are waiting for you 💌
Sign up for instagram marketing templates straight to your inbox. You'll get beautifully crafted carousels, reel covers and statics plus design tips on how to use them to make the most of your marketing. All for free.
You'll also be joining the mailing list for my Oh Yes, her! weekly freebies newsletter.