refreshing brand identities designed for your people
Brand identity built around your people, their vibes
Starting at £1200 ✤ 1 - 2 weeks
A brand identity isn’t about taste. It’s about whether the right people recognise themselves in what you’re putting out, and whether it supports how your business actually works day to day.
I start brand identity work by getting properly clear on your audience and your priorities as a business.
The result is a brand identity that feels distinctive, value-led, and genuinely aligned with who you’re for and what you’re trying to build.
the foundations
The Design Magic
Every project starts here. This is the creation of the brand’s core visual assets, built from a deep understanding of your audience and values. These elements form the basis of the identity and guide how it’s applied going forward.
Audience and values research
Visual direction and 2 moodboard options
Colours and fonts
imagery, icons and graphics
Social Media Mockups
Logo redesign or refinement
Brand Presentation Document
choose extras
The personal touches
With the foundations set, this is where the identity gets rolled into the real world. These are the assets that make it easier to use the brand confidently across platforms, teams, and touchpoints.
Social media templates built in Canva
Canva Brand Kit
Presentation or pitch deck templates
Website mockups
Printed materials (business cards etc)
Document templates (proposals, reports, PDFs)
Anything else you might need!
how it works
Let me walk you through it
This is a focused, collaborative process. You’ll see the thinking as it develops, understand why decisions are being made, and have space to respond before anything is final.
1. Discovery call
We get to know each other and your business. I’ll then send a clear project proposal with scope, timings, and costs.
2. brand exercise
This is where instincts come out. The things you like, hate, keep circling, or can’t quite explain yet. It gives us a shared shorthand before design opinions start flying around.
3. creative direction
I’ll present two routes of visual direction. You choose what feels right and we refine from there.
4. designing the brand
Using the agreed direction, I design your colours, fonts, graphics, iconography and image direction. All built as one coherent system, sharing work as we go and adjusting where needed.
5. rolling it out
Once the design is signed off, I create a brand presentation that includes mockups of how it's used and how to roll it out across your preferred platforms.
6. the end my friend!
Final files, clear guidance, and everything organised so you can actually use the identity without second-guessing yourself.
Let’s build a brand identity that fits your audience
Ready to get started?
If you want a brand identity that actually fits your audience and supports the way your business runs, this is a good next step.
Send a few details about where you’re at and what you’re trying to achieve. I’ll take a look and come back with a clear view on whether this is the right fit and how we’d approach it together.
I'll get back to you sharpish.
Eloïse helped me build clarity around my business. What felt tangled before now feels simple, beautiful and true to me.
Sarah Ellis ✤ The Proper Copy Studio
Free website
design review
Not sure where to start? This is a good place to begin.
I review your website, visuals and overall experience with a fresh pair of eyes, looking at how well they support both your users and the way your business actually runs. I am not looking for perfection. I am looking for gaps, friction, and missed opportunities that are easy to overlook when you are close to it.
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Clear insight into what’s working and what’s not
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A roadmap checklist to get you started
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A 30 minute call to talk it through