RadioDNS
Modernising a technical organisation without losing credibility
Brand refresh, UX, UI, accessibility, dark mode, design system
People were making sensible decisions, but without shared guidance, the same conversations kept happening again and again.
Similar interfaces behaved differently.
Basic UX decisions were constantly revisited.
Accessibility wasn’t treated consistently.
There was no single source of truth.
before
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after
Clear guidelines now remove guesswork and stop teams reinventing the wheel.
Shared principles ground everyday decisions.
Common interaction patterns are clearly defined.
Accessibility is treated as standard practice.
Teams can move faster without reopening old debates.
Modernising doesn’t have to mean leaving your brand legacy behind
Clearer navigation, more usable guidelines, and a stronger sense of authority
deliverables
Hey! I'm Eloïse
I work across brand, website and product design for service led businesses and tech teams that are already up and running.
I’ve worked with businesses at many stages. As things grow, the experience often needs tightening so it keeps working for users and teams alike.
I focus on clarity, structure and usability, and I work collaboratively with clients and developers to make design decisions that hold up over time.
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