the foundations
Understanding the user
Every product project starts with understanding how people actually use the thing, not how we wish they did. This is where insight turns into the core design decisions that everything else builds from.
Understanding user needs and constraints
Defining the visual language and design system
Shaping user journeys through wireframes
Creating high-fidelity prototypes
Delivering screens ready for development
choose extras
From concept to complete product
Once the core product structure is right, this is where we take it all the way through. These pieces turn a well-designed product into something that can be tested, launched, shared, and supported without falling apart as it grows.
User testing and iteration
Marketing or Launch Pages
Presentation or pitch deck templates
Social Assets and templates
Digital Brand Guidelines
Anything else you might need!
how it works
Let me walk you through it
This starts with getting clear on who the product is for and what it needs to do. Design decisions are shaped around real user needs, technical requirements, and usability, with visual quality treated as part of the solution, not an afterthought.
Discovery phase
We begin by grounding ourselves in the product, the users, and the business context. What people are trying to achieve, where friction shows up, and what success actually looks like.
ux led wireframes
Key journeys, flows, and information structure are mapped using wireframes to organise complexity early.
design system
The visual language, components, and interaction patterns are designed as a coherent system.
prototypes
High-fidelity prototypes are used to test flows, refine decisions, and catch issues before development.
build ready design
Final screens, components, and documentation are prepared for development and iteration.
Ready to get started?
Get a product people never want to quit
If you're building something new or fixing something that's not quite working, this is a good next step.
Share a bit about the product, the users, and where things are at. I'll come back with a clear view on whether this is the right fit and how I'd approach it.
Eloïse has created the bulk of our UX for our app. Her work has been instrumental to the two awards that we won this year!
Kelly Alfieri ✤ Hark Audio
