Website in a Week: The Proper Copy Studio
Sarah is a website copywriter and messaging strategist selling premium services. She regularly talks to clients about why their website matters. But sending people to her own website made her so uncomfortable that she’d stopped promoting herself altogether.
Brand design that supported her
Returning to work after 18 months of maternity leave, Sarah’s website didn’t match the standard she knew would be expected of the business she was relaunching.
Sarah needed a site that felt like the comfiest of bras: supportive, elegant and a little bit playful. Something that showed off her expertise, her writing and connected with the smaller funky brands and service-led businesses she wanted to work with.
She needed a website that spoke to people looking for expert copywriting and messaging support, while still feeling completely like her.
playful and confident design
We wanted the brand to stand out from the feed while still feeling approachable and connected to her audience.
To show off her expertise, we gave her words space to breathe. Big bold fonts, huge funky text used as background texture and layouts that drew attention to important sections, like her services, helped the copy become part of the experience.
Colours were chosen to feel warm and jewel-like, with tones that popped against her signature pink. The result was playful and confident without losing the premium feel of her work.
standing out from the feed
Since launching her new website, Sarah has been successfully managing it herself.
She’s added new pages, updated copy and adjusted services without rebuilding everything from scratch each time.
Not only has she been happily promoting her work and regularly networking again, but she’s already had aligned enquiries since the redesign.
“This is so much more than just a new website and a pretty colour palette. I’ve got confidence back in myself, my abilities, and the future of my business."
Your website shouldn't make you cringe
If you’re avoiding sharing your website because it doesn’t feel like you anymore, you’re not alone.
So many brilliant business owners are stuck with websites that don’t match the level of their work. Too much DIY, too many half-made decisions and a whole lot of “I’ll fix it later”.
I’ll help you uncover what’s not working, bring your brand personality back into the mix and create a website that feels like you, speaks to your audience and makes showing up online feel a whole lot easier.
Let’s make your website somewhere you actually want to send people.