wix website brand refresh: kernow projects
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Harriet is the person you want to chat to at a networking event. She’s warm a natural communicator, she knows her stuff, and she wanted her website to match that energy.
Brand design that felt like her
The first step was figuring out how Harriet wanted to show up for her audience, but also how people already experienced her business.
Using my waiting room exercise, we started to uncover the feeling behind Kernow Projects.
Light, airy, bright and welcoming, with a touch of authority and expert guidance.
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We transformed her bright Cornwall-inspired brand into a playful, expert website she can confidently share and update herself.
standing out from the feed
For social media, we focused on making everything legible, enjoyable to access and impossible to scroll past.
The little folder, website windows and cursor graphics all link back to her world as a virtual assistant.
Textures and patterns helped break up content, while the playful elements stopped the brand feeling too corporate.
She's got a brand system with plenty of flair that's easy to implement and gives her content a recognisable style.
playful and confident design
The goal was to create a website that felt bright and loud, but still professional and expert.
The colours we chose and edited together to make them stand out while still feeling completely her (and yes, they were inspired by her dryrobe, obviously).
Textures and patterns helped break up content, while the playful elements stopped the brand feeling too corporate.
Now she’s actually handing out her business cards with pleasure knowing they'll land on a website they’ll immediately understand what she does, who she helps and how to get in touch.
Your website shouldn't make you cringe
Avoiding editing your website cos it makes you feel drained every time you open your editor? You are not alone
So many brilliant women-led businesses are stuck with websites that don’t match their service or their personalities.
I’ll help you figure out what’s not working, bring your brand personality back to life and design a website that you're proud of and speaks to your audience.
Let’s make your website somewhere you actually want to send people.