WeFerment
Making a food subscription journey feel straightforward
WeFerment sell monthly ferment kits, but their website wasn’t showing the quality of what customers received. The subscription model felt unclear and the checkout experience caused hesitation. I was brought in to make the value obvious and the decision easier to make.
UX, subscription clarity, product pages, brand identity, checkout flow
Customers understand what they’re subscribing to, trust the checkout, and feel confident committing
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These were the things getting in the way
The product was appealing, but the experience didn’t always make it easy to understand what you were getting or why it mattered.
The subscription offer needed clearer framing.
Information was scattered across the journey.
The value wasn’t always obvious straight away.
Buying required more thought than it should have.
People don’t subscribe when they're not sure what they're getting
What happened when we untangled those issues?
Once the structure was simplified, the offer became much easier to grasp and act on.
The subscription model is clearer up front.
Information appears in a more logical order.
The value of the product is easier to understand.
Buying feels more straightforward and reassuring.
