Summit
Fixing trust and clarity issues in a high-stakes education platform
The business was undergoing a rebrand, but their website didn’t yet reflect the authority or value of their offering. Users struggled to see why subscriptions were worthwhile and how to move through the platform confidently. I was brought in to translate the new brand into a usable, credible experience.
UX, accessibility, navigation, subscription funnels, design system
Users feel more confident navigating and purchasing, and the team can scale content without eroding trust
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These were the things getting in the way
Summit had a lot of value locked up in courses, content, and expertise, but the experience made it harder than it should have been to find your way around and trust you were in the right place.
The platform felt dense when you first landed.
Key information arrived later than people expected.
The experience didn’t always reflect the professionalism of the content.
Users had to think too hard about where to go next.
If people don’t trust the journey, they don’t complete it.
What happened when we untangled those issues?
By clarifying structure and hierarchy, the platform started supporting learning instead of getting in its own way.
The layout now guides people through the content more naturally.
Key information is easier to spot and understand.
The experience feels more credible and purposeful.
Users can focus on learning rather than navigation.
