Summit
Fixing trust and clarity issues in a high-stakes education platform
UX, accessibility, navigation, subscription funnels, design system
Summit had a lot of value locked up in courses, content, and expertise, but the experience made it harder than it should have been to find your way around and trust you were in the right place.
The platform felt dense when you first landed.
Key information arrived later than people expected.
The experience didn’t always reflect the professionalism of the content.
Users had to think too hard about where to go next.
before
.jpg)
after
By clarifying structure and hierarchy, the platform started supporting learning instead of getting in its own way.
The layout now guides people through the content more naturally.
Key information is easier to spot and understand.
The experience feels more credible and purposeful.
Users can focus on learning rather than navigation.
If people don’t trust the journey, they don’t complete it.
Users feel more confident navigating and purchasing, and the team can scale content without eroding trust
deliverables
Hey! I'm Eloïse
I work across brand, website and product design for service led businesses and tech teams that are already up and running.
I’ve worked with businesses at many stages. As things grow, the experience often needs tightening so it keeps working for users and teams alike.
I focus on clarity, structure and usability, and I work collaboratively with clients and developers to make design decisions that hold up over time.
.jpg)