SMARTY Mobile
Making a low-cost mobile network feel straightforward instead of fiddly
UX and UI design, website optimisation, ecommerce journeys, accessibility
SMARTY’s plans are good value, but understanding the differences took more effort than most people wanted to give at that moment.
Information was dense at decision points.
Plan differences weren’t obvious straight away.
Too much detail appeared too early.
People paused longer than they needed to.
before
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after
Clearer hierarchy and comparison now help people choose without overthinking it.
Plans are easier to compare at a glance.
Key differences are surfaced earlier.
There’s less rereading and second-guessing.
People can make decisions with confidence.
When pricing is meant to be simple, the interface has to keep up.
People could compare plans more easily, understand pricing faster, and move through checkout with less hesitation
deliverables
Hey! I'm Eloïse
I work across brand, website and product design for service led businesses and tech teams that are already up and running.
I’ve worked with businesses at many stages. As things grow, the experience often needs tightening so it keeps working for users and teams alike.
I focus on clarity, structure and usability, and I work collaboratively with clients and developers to make design decisions that hold up over time.
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