Visual Identity
Get an Identity That Connects and Converts
Your visual identity isn’t just a logo or a colour scheme. It’s the way your brand comes alive across every touchpoint, from a scrolling homepage to the corner of a business card. A strong visual identity creates trust, tells your story, and ensures that when your audience sees you, they know it’s you.
Logo Design
Crafted to reflect your values, resonate with your audience, and adapt seamlessly across platforms
Brand Concepts
A vision of how your brand can evolve, delivered in bold, compelling visuals.
Brand Guidelines
Your go-to document for everything from fonts to photography—ensuring consistency and saving time across teams.
I bring brands to life with a carefully crafted, cohesive identity that’s impossible to ignore.
From mood boards to final guidelines, we balance creativity with strategy to deliver something that’s not only beautiful but also purposeful.
Logo Designs
Why Visual Identity Matters
Your audience wants to feel something when they see your brand. Without a clear visual identity, you risk blending in or worse, confusing them.
First Impressions Count
Your logo and design set the tone for your brand’s personality and credibility.
Consistency Builds Trust
A cohesive look across your website, social channels, and marketing materials makes your business feel established and reliable.
Memorability Wins Fans
Strong, recognisable design ensures you’re the brand they think of first when they need your service.
The Process
Building your visual identity is about clarity, not decoration. It’s finding the look, tone and rhythm that help your brand feel confident and consistent everywhere.
1.
Discover
We start by uncovering what makes your brand unique. Who you serve, how you sound and how you want people to feel when they find you.
2.
Explore
Together we shape your direction. I create creative routes with colours, typography and mood boards so you can see your brand take form.
3.
Design
This is where your identity comes to life with a logo, colour palette, icons and supporting graphics that feel unmistakably yours.
4.
Deliver
You’ll receive clear brand guidelines and final assets ready to use across every platform. Everything you need to keep your brand consistent, professional and easy to manage.
The dream outcome? An identity that looks the part and works harder for your business, helping you grow without all the guesswork.
✤ Ways to work with me for brand, website, and customer experience design
The right design help, your way
Whether you need quick clarity or a full brand and website, I offer design services that meet you where you are and get you moving forward with confidence.
✤ Design Day £400
One focused day, real design results
One focused day to sort your brand out. Perfect if you’re stuck, overwhelmed, or need fast results. We’ll sit down, pick through the tangles, and you’ll leave with design work you can actually use.
What we might cover
- Brand clarity and direction
- Website review and quick wins
- Fresh templates and social assets
- A proper tidy-up across files
One day to fix brand confusion and improve your website user experience.
✤ Web & Brand Project £3,500
Brand Identity and Website Design
When one day won’t cut it. This is the backbone: a unified identity and website designed together as one seamless system. Strategy, visuals, tone, and templates that finally make your brand work everywhere and a site that feels professional, trustworthy, and easy to run.
What’s included
- Brand strategy and creative direction
- Visual identity that feels like you
- Website design across every device
- Guidelines and assets for consistency
Two weeks to refresh your brand and website with a cohesive identity and user-friendly design.
