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Revitalising GOA Marketing’s Brand Identity

GOA Marketing needed a brand overhaul due to inconsistencies across their platforms and a tired visual identity that didn’t reflect their modern tone of voice.

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The Challenge

GOA Marketing required an in-depth brand audit to identify and rectify inconsistencies in their visual identity. Key issues included:

Addressing Accessibility

The existing brand colours and button styles did not meet accessibility guidelines, impacting user engagement.

Inconsistent Assets

Their various platforms lacked cohesion, leading to confusion among their audience and a diluted brand presence.

Team Alignment Issues

There was difficulty in aligning the small team around a unified brand vision, resulting in outdated assets and inconsistent messaging that hindered effective campaign execution.

What we did

To address these challenges, I provided a set of design guidelines that revitalised the brand and improved accessibility:

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Design Guidelines
Developed a new colour palette featuring pastel and deeper tones to complement the sharp brand green, alongside the introduction of a yellow button style.

Email Templates
Created pre-designed email headers and templates with modular components, allowing for easy adaptation in future campaigns.

Presentation Materials
Produced a comprehensive slide deck presentation in Google Slides, complete with a set of stickers for easy integration into new documents.

Visual Assets
Sourced graphics, illustrations, and photographs that aligned with the refreshed brand identity, ensuring a cohesive look across all platforms.

Olivia-lauridsen

“Working with Eloise has been fantastic from start to - well it’s not finished yet, we keep finding new projects for her! From the get-go she’s understood the challenges we face as a small team and has been pivotal in shaping our brand vision. She really feels like an extended part of the team! Couldn’t recommend working with her enough!”

Olivia Lauridsen
GOA Marketing Manager

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Email Template Designs
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Presentation Decks
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Design Guidelines
 6 Week Design Sprint

Want to achieve something similar?

Stop wasting time and money on design mistakes, let’s create user-centric solutions that build trust and let you concentrate on growing your business.

Brand Audit
We’ll dive into your current design, spotlighting strengths and identifying gaps.

Design Sprint
Transformative, comprehensive, and efficient — a 6-week journey to a polished, high-converting user experience.

Tailored Solutions:
From design systems to engaging interfaces, every detail is crafted to suit your brand.

Get started with this sprint and enjoy the confidence of a fully aligned, user-ready brand identity or service.

6 week sprint (3)
WORK WITH ME!

I’d love to partner with you to create a design that truly resonates and works hard for your business.

✅ Do: Embrace a centralised, cohesive identity, user-friendly design, and goal-focused decisions.

❌ Don’t: Settle for fragmented assets or neglect the user’s journey through your brand.

Let’s build a brand experience that’s true to your vision — and brings measurable results.

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