The existing brand colours and button styles did not meet accessibility guidelines, impacting user engagement.
Their various platforms lacked cohesion, leading to confusion among their audience and a diluted brand presence.
There was difficulty in aligning the small team around a unified brand vision, resulting in outdated assets and inconsistent messaging that hindered effective campaign execution.
Design Guidelines
Developed a new colour palette featuring pastel and deeper tones to complement the sharp brand green, alongside the introduction of a yellow button style.
Email Templates
Created pre-designed email headers and templates with modular components, allowing for easy adaptation in future campaigns.
Presentation Materials
Produced a comprehensive slide deck presentation in Google Slides, complete with a set of stickers for easy integration into new documents.
Visual Assets
Sourced graphics, illustrations, and photographs that aligned with the refreshed brand identity, ensuring a cohesive look across all platforms.
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Olivia Lauridsen
GOA Marketing Manager
Brand Audit
We’ll dive into your current design, spotlighting strengths and identifying gaps.
Design Sprint
Transformative, comprehensive, and efficient — a 6-week journey to a polished, high-converting user experience.
Tailored Solutions:
From design systems to engaging interfaces, every detail is crafted to suit your brand.
Get started with this sprint and enjoy the confidence of a fully aligned, user-ready brand identity or service.
✅ Do: Embrace a centralised, cohesive identity, user-friendly design, and goal-focused decisions.
❌ Don’t: Settle for fragmented assets or neglect the user’s journey through your brand.
Let’s build a brand experience that’s true to your vision — and brings measurable results.